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Philanthropy is a natural human tendency, although it doesn’t always occur naturally in the business world. There are many exceedingly generous people out there, some of them business owners that extend their selflessness to the world at a company level. Many organizations as a whole create a situation where their overall philanthropic contributions vastly outweigh what each of their employees could have contributed individually.


But philanthropy is needed as much as it ever has been, if not, more. Oftentimes, corporations, school boards, and legislations deem it necessary to provide incentives that encourage individuals and groups to contribute to philanthropic efforts. And the research shows that these incentives truly work.


The Right Policy is Essential

In order to create incentives for people to contribute to philanthropic organizations on a massive scale, the right policies must be put into place. This often involves rigorous deliberation throughout the process of choosing between policy options.


Since policy options of this kind include an array of minute details and complex rules, the decision-making process must have enough voices in the mix to bring any issues with the different options to bear. Much of what factors into a policy decision comes from empirical evidence that comes from countless studies that have been carried out in the past.


Get People Involved

Engagement is one of the main keys to a successful philanthropic campaign. It’s essential to create a situation where people are engaged with the message you’re putting out there.


Engagement comes in many forms. It might be something as simple as a T-shirt or company merchandise. Pens and notepads, although they may not seem like much, will have people thinking of your organization more often than they would’ve otherwise.


Community events are a fun way to help increase public awareness. It’s an excellent opportunity to disseminate some information about your cause and garner some sympathy and support while providing a positive experience. The ideal type of event relates in some way to the cause you’re supporting, giving the public a visceral connection to the change you’re trying to make.


Simple name recognition also goes a long way. Some people just want to see their contribution acknowledged on an individual level. It’s an easy step to take that may incentivize many to support a philanthropic cause.